Guides for AI and tech marketers
Straight answers on cost, craft and choosing a partner, from the team behind work for Square, Xbox and McLaren.
- How much does a campaign film for an AI or tech company cost? (2026)What drives the cost of campaign films, launch content and always-on social for AI and tech brands, and how to make a budget go further.
- How to humanise an AI brand on film (without AI slop)A practical playbook for AI and tech marketers: real faces, real stakes, testimonials, manifestos and community, and how to avoid the synthetic look buyers now distrust.
- How to choose a video production company for an AI or SaaS companyWhat to look for in a video partner for AI, SaaS and tech: tech credentials, real-people direction, campaign thinking, awards and pricing transparency.
Got an AI product people need to trust?