Services / Brand films & manifestos
Brand films for AI companies
A brand film for an AI company explains why you exist through people, not product UI. EXF.STUDIO makes brand films and manifestos for AI, SaaS and tech companies in London: founders, teams and customers on camera, real locations, cinematic craft, and a film you can cut into 30 assets.
Who it's for
Series A to public AI and SaaS companies, rebrands, category launches, mission and manifesto moments.
What you get
- Creative concept and script
- Founder and team direction
- Hero film (60 to 180 seconds)
- Cutdowns for paid, social and sales
- Matching stills for web and press
Proof
- Xbox The Everyday Tactician Gaming, Microsoft 1.5bn campaign impressions
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First Believer Fund
Launch film with Steven Bartlett film landing soon
Founders, Startup ecosystem
~3 min hero launch film
First Believer Fund
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Gravitee
Human-Agent Harmony film landing soon
AI agent management, API platform
3 shoot days
Gravitee
Proof of Human
Proof of Human is EXF.STUDIO's production standard for AI and tech brands: real people on camera, real locations, real direction and a real crew behind every frame. We use AI where it helps the work (planning, versioning, localisation and delivery), never to replace the faces, voices or stories on screen.
Questions buyers ask
What makes a good brand film for an AI company?
A clear human stake. Show who the technology helps and what changes for them. Avoid screens, glowing brains and synthetic faces; audiences now read those as generic, and trust drops.
Should an AI company use AI-generated video in its brand film?
Not for the faces, voices or stories. Buyers are increasingly sceptical of synthetic content, so real people are now a trust signal. EXF uses AI behind the scenes for planning, versioning and localisation, never in place of the humans on screen.
How long does a brand film take?
Typically 4 to 8 weeks from brief to delivery. Fast-track launch films can be turned around in around 3 weeks when the brief and contributors are locked.
Got an AI product people need to trust?