Work / Mailchimp
Mailchimp Bloom
A SaaS customer story told through a community, not a product demo.
For Mailchimp, EXF.STUDIO made a film and stills series with Bloom, founded by K. Bailee Obazee: a space built for and by the Black queer community that started as a book club. The films show how Bloom uses Mailchimp to grow its network and create safe, intentional spaces.
- 3
- character-led films
- 1
- stills campaign
- 0
- actors
The challenge
Show what an email and marketing platform makes possible, without a screen recording in sight.
The idea
Follow the community. Real moments and real voices, filmed with Bloom's founders and members, in their own spaces.
The result
A customer story series that leads with people and lets the product earn its place in their story.
What AI and tech brands can take from it
The best SaaS customer stories are about the customer's world. The product is the supporting character.
More films
Stills
