Work / First Believer Fund
First Believer Fund Launch film with Steven Bartlett
The people who believed first. Filmed in their own worlds, across continents.
First Believer Fund
Film landing soon. Ask us for a private screening.
EXF.STUDIO made the launch film for First Believer Fund, Steven Bartlett's new nonprofit. Ten to twenty 'first believers' were filmed in their own environments across cities including London, Los Angeles and San Francisco, each built around a single-take emotional moment, with one consistent look across every shoot.
- ~3 min
- hero launch film
- 10 to 20
- real contributors
- 3+
- cities across two continents
The challenge
Capture real, unrepeatable emotion from busy people, in different cities, and make it feel like one film.
The idea
A one-take reaction concept with an identical setup at every location, a London-led edit that started on day one, and local crews briefed to one standard.
The result
A launch film led by real people for a transatlantic press launch, directed by the team that handles high-profile talent every week.
What AI and tech brands can take from it
Belief is a human story. Real reactions beat any script.
