Services / Product launch films
Product launch videos for AI & SaaS
A launch film makes a new AI or SaaS product feel real on day one. EXF.STUDIO produces launch films that show the problem through a person, then the moment the product changes their day, with a full asset kit for launch week: hero, cutdowns, social, website loops and stills.
Who it's for
Product launches, new AI features, agent platforms, conference keynotes and funding announcements.
What you get
- Launch narrative workshop
- Hero launch film
- Website hero loops (16:9 and vertical)
- Keynote and event edits
- Launch-week social pack
Proof
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Gravitee
Human-Agent Harmony film landing soon
AI agent management, API platform
3 shoot days
Gravitee
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First Believer Fund
Launch film with Steven Bartlett film landing soon
Founders, Startup ecosystem
~3 min hero launch film
First Believer Fund
- Square Big in Restaurants Fintech, Commerce SaaS 4,000+ multi-territory assets
Proof of Human
Proof of Human is EXF.STUDIO's production standard for AI and tech brands: real people on camera, real locations, real direction and a real crew behind every frame. We use AI where it helps the work (planning, versioning, localisation and delivery), never to replace the faces, voices or stories on screen.
Questions buyers ask
How do you film a software product that has no physical form?
Film the people it changes. We show a believable moment before and after, then use restrained UI only where it explains something. The human reaction is the product shot.
Can you make website hero loops for an AI company?
Yes. Atmospheric live-action loops for homepages are a common EXF deliverable, shot for muted autoplay in 16:9 with a vertical crop for mobile.
What should a launch video kit include?
A hero film, 15 and 6 second cutdowns, vertical social edits, a website loop, an event or keynote version and stills, all from one shoot so launch week looks like one campaign.
Got an AI product people need to trust?