Services / Customer stories
Customer story videos for B2B SaaS
A customer story video is your best sales asset when it is about the customer's world, not your dashboard. EXF.STUDIO films SaaS and AI customer stories with real teams in their real workplaces, unscripted, and builds a series your sales, marketing and social teams can use for a year.
Who it's for
Sales enablement, ABM, case study pages, events and paid social for B2B SaaS and AI platforms.
What you get
- Customer interview and story design
- 1 to 3 day shoots on site
- Hero story plus 3 to 6 cutdowns
- Quote cards and stills
- Series format for repeat filming
Proof
Proof of Human
Proof of Human is EXF.STUDIO's production standard for AI and tech brands: real people on camera, real locations, real direction and a real crew behind every frame. We use AI where it helps the work (planning, versioning, localisation and delivery), never to replace the faces, voices or stories on screen.
Questions buyers ask
How do you get real customers to perform naturally on camera?
Direction, not scripts. EXF has filmed everyone from restaurant owners to world leaders at LSE. We build trust before the camera rolls and shape the story in the interview.
How many customer stories should a SaaS company film?
Start with three that map to your main buyer types. Filming them as a series cuts cost per story and gives you a consistent look across your site and sales deck.
Can you film customers outside London?
Yes. EXF has teams in New York, Los Angeles, San Francisco and Dubai, and has filmed in 33+ countries.
Got an AI product people need to trust?