Work / monday.com

monday.com SailGP partnership film

One of the fastest sports on water, and the people running it.

monday.com

Film landing soon. Ask us for a private screening.

monday.com is the Official Global Work Management Partner of the Bonds Flying Roos SailGP team. EXF.STUDIO made a film for monday.com at SailGP Portsmouth, built around the people behind race week.

2
race days in Portsmouth
1
partnership film

The challenge

Turn a software partnership into something sports fans actually want to watch.

The idea

Stay with the crew. Race-week pressure, real decisions, real people.

The result

Film in final post. Landing here on release.

What AI and tech brands can take from it

Sponsorship content works when the software disappears into a story about people under pressure.

Got an AI product people need to trust?