The studio

EXF.STUDIO is a London film and content studio, with teams in New York, Los Angeles, San Francisco and Dubai, that humanises AI, SaaS and tech companies: brand films, launch films, customer stories, docu-series and social, made with real people, real places and real direction, by the Cannes Lions Grand Prix and Titanium-winning team behind work for Square, Xbox and McLaren.

Founded by the Exell Brothers

EXF.STUDIO was co-founded in 2019 by brothers Josh and Luke Exell, a director and editor duo who have made social-first content since 2012. Josh trained as a fine art portrait photographer and specialises in complex technical shoots and directing talent. The Exell Brothers' work with Microsoft and Xbox made them among the most awarded directors at Cannes Lions.

How we work

Brand and ad agency adjacent: ideas, production, film, stills, post and social under one roof, with trusted crews and no egos. From 5 seconds to 90 minutes. We have filmed in 33 countries, worked with LSE filming world leaders, and built content systems that scale from TV to TikTok.

Your AI runs across the world's hubs. So do we.

Teams based in London, New York, Los Angeles, San Francisco and Dubai, and shoots in 33+ countries. One producer, one edit, one look, wherever your customers are.

What clients say

“Working with the team at EXF is like teaming up with a group of super-creative friends who are always pushing alongside you to make the best work. They're not afraid to challenge the status quo and experiment with new techniques, and are always coming up with fresh ideas to make each project stronger. Even after the cameras stop rolling, they're still there, ensuring the vision carries through to the end through post. It's a collaboration that feels more like a partnership than a client-vendor relationship, helped significantly by the fact that they're director-editor brothers who partner seamlessly. In my 15 years of creative production, this is by far the favorite team I've worked with.”

Neil MacLean Creative Director, Square

“EXF were an all-in-one, end-to-end provider for our business. More like an extension to the team than an outside production agency, they scaled various projects to fit different budgets, needs, and timeframes. Moreover, the work is really on another level. Really. Look at it. Now look at everyone else saying they can do the same. They can't. They won't. Go with EXF.”

Mikey Robinson Head of Brand, Puresport