How much does a campaign film for an AI or tech company cost? (2026)
The short answer
A single shoot with a small crew can start from around £7.5k. A full campaign for an established AI or tech brand, with stills and films at every level, typically starts from £100k and scales with the idea, cast, locations and number of assets. Shorter assets and always-on social cost far less, especially when they are made in the same production. The best value comes from one shoot planned to feed every channel.
What moves the number
- The idea. Cast, locations, builds and special techniques set the scale.
- The crew. From a director-shooter and a producer, to 100-person crews that rival a film set.
- The asset list. Headline films, cutdowns, mid-funnel films, stills and social each add time in the shoot and in post.
- Markets. Multiple cities, countries or languages add travel, versioning and rights.
- Talent and rights. Celebrity, music licensing and paid media usage.
How a campaign budget is usually structured
- Headline films: hero campaign films and TVCs, with cutdowns.
- Hard-working assets: mid-funnel films built around the jobs your audience needs done.
- Always-on: an image library and social video bank, lower cost and high volume.
How to make a budget go further
- Plan the whole campaign together, so one production feeds every tier.
- Capture film and stills in the same shoot.
- Keep the always-on content in the same look as the headline work, so it builds the brand instead of diluting it.
- Use AI for versioning and localisation, and keep the budget for the real people on screen.
How EXF.STUDIO quotes
- Headline filmsHero campaign films and TVCs, with a full set of cutdowns. The ideas that define the campaign.Full campaigns from £100k
- Hard-working assetsMid-funnel films built around the jobs your audience needs done: product moments, customer stories, explainers.Bundled with the campaign
- Always-onAn image library and social video bank. Lower cost, lots of it, made with the same craft as the headline work.Shoots from £7.5k
2100+
Crews scale with the idea: from a director-shooter and a producer, to 100-person film crews that rival a Netflix or Hollywood set.